Our markets
Sweden

Doing business in Sweden

Sweden is one of the most competitive, productive and globalized countries in the world – a world leader in innovation. After Silicon Valley, Stockholm is the second most important tech location in the world.

As part of the European Union, Sweden offers easy access to a market of 28 countries and 500 million consumers. The Nordic market alone – Sweden, Denmark, Finland and Norway – is the eleventh largest economic region in the world. Forbes ranks Sweden in the top five countries to do business in.

Our sales partners in Sweden

For our customers we did several searches for sales agents in Sweden. Mainly in the field of HVAC and Sanitary industry – including for example shower tubs, room ventilation systems with heat recovery, drain valves or a software to sell solar and heating systems more efficiently.

In our network we include some out-of-the-box-thinking entrepreneurs who even offer additional services line being the local subsidiary or even co-founder of new joint ventures.

Here’s what some of our clients say:

(…) With its focus on HVAC and its own network in numerous countries, ECO-EXPORT is clearly the better alternative to the services of the chambers of commerce or other consultants. (…) READ MORE

– Martin Rauber – Sales Manager – Palme First Class Shower Comfort

(…) As a partner with the right contacts, ECO-EXPORT proofed how to deliver various interested parties to us within the promised time frame. The company ECO-EXPORT recorded detailed information about us and our products, on the basis of which it was not only able to pass on simple contacts, but also to obtain real interested parties for the products. (…) READ MORE

– Peter Metzger – General Manager – Metzger Wassertechnik

Market info

Heating, cooling and ventilation in Sweden

What heating system is used in Sweden?

The most common heating systems for domestic use in Sweden are hydronic heating systems and direct-acting electric radiators. Air distributed heat is not common in the domestic sector but is used in office buildings etc. Since heat pumps are mostly used in the domestic sector, this will be the focus in this section.

Source: https://www.osti.gov/etdeweb/servlets/purl/20442140

What are Sweden’s energy sources?

Most of Sweden’s electricity supply comes from hydro and nuclear, along with a growing contribution from wind. Heating is supplied mainly through bioenergy-based district heating and heat pumps. Most of Sweden’s greenhouse gas emissions come from the transport sector, which remains reliant on oil.

Source: https://www.iea.org/countries/sweden

How are houses insulated in Sweden?

The use of stone wool insulation is also in line with Swedish building practices, as stone wool is the most common and preferred insulation material in their industry.

Source: https://www.buildsite.com/pdf/rockwool/CAVITYROCK-Case-Study-1962697.pdf

Sanitary and water in Sweden

Who is Sweden Type Approval for?

Type Approval is a Swedish certification scheme for assessment and verification of the compliance of construction products with requirements in the Swedish building regulations.

The Type Approval can be of interest for manufacturers of taps and water supply systems, produced for the Swedish market. A Type Approval from Kiwa is an accredited certification. Working with products that have the Kiwa Type Approval certification support building proprietors and users in validating that a construction product meets the Swedish building regulations when used and installed in accordance with the intended use.

Source: https://www.kiwa.com/en/service2/certification/sweden-type-approval-for-taps-and-water-supply-systems/

Green Tech and renewable energies in Sweden

Solar market Sweden

The figures showed that 2021 was the country’s best year for solar deployment yet, with around 500 MW of new capacity added to the grid. The nation installed 400MW in 2020, 287MW in 2019, and 180MW in 2018. Sweden now boasts around 92,360 PV arrays, with about 26,500 added last year.

Source: https://www.pv-magazine.com/2022/04/01/sweden-deployed-500mw-of-solar-in-2021/#:~:text=The%20figures%20showed%20that%202021,about%2026%2C500%20added%20last%20year

Do solar panels work in Sweden?

Swedish summer is relatively cool and has more hours of sun. So in fact that solar panels actually perform better in a cooler climate, meaning that we have excellent conditions for producing plenty of solar energy in Sweden despite fewer hours of daylight during the winter months.

Source: https://sveasolar.com/blog/is-sweden-perfect-for-solar-panels/

Find the right sales agent in Sweden

When planning your appointment, take into account that the Spanish working day begins around 9 am and usually ends late in the evening – a siesta between 2 pm and 4 pm is quite common.

Spaniards have an average of 30 vacation days, which they usually spend almost entirely on August and Easter. You shouldn’t make any appointments around Christmas either.

Spaniards are a comfortable, easy-going people – also in business life. Of course they take their work seriously, but they are not too stubborn and do not put themselves under unnecessary pressure. Frequent coffee breaks at meetings are good for the atmosphere. Even if the handling of time in Spain is quite flexible, you should come to business appointments on time.

Spanish people need a respectable lead time to get to the point. So always plan a little more time and be prepared for an extensive round of small talk! small talk – e.g. B. about family, art, architecture and football – is very important and sometimes lasts longer than the actual business conversation. Nevertheless, they appreciate efficiency, reliability and direct contacts. We are always looking for consensus and win-win solutions.

If you have built up a solid relationship with your business partner, it often lasts for a long time – even if you should change companies.

Humor plays an important role even in business meetings. However, you should pay attention to how far jokes or ironic remarks can actually be translated one-to-one, because irony and sarcasm are not the most pronounced characteristics of the Spaniards.

Business in Spain is highly hierarchical, with decision-making authority at the top of the company. Decisions are still discussed a lot in the team and therefore take some time. Even so, you may never see the actual decision maker. Find out who is the best contact person for you!

Spanish is usually the language of business, but in large companies you may be able to communicate in English. However, since this is not a matter of course, inquire whether a translator is necessary. If possible, prepare a presentation in Spanish.

On business, men should wear suits with a tie and shirt, even on warm days. Business women usually wear dresses, blouses, skirts or, for example, a smart pantsuit.

Need some help?

If you need further information, please contact us and we will be delighted to help you.